All tagged blogging tips

Your Blog Doesn’t Have to be Boring

Your Blog Doesn’t Have to be Boring

A Storyteller

Despite the fact that blogs are still numero uno in terms of a brand’s content strategy, blogs sometimes get a rep for being boring. The reason is that there is a glut of genuinely boring blogs out there that use cheap tactics to scream for attention and then, when you finally look their way, there’s zero substance. It’s like when your kid interrupts your kundalini meditation to tell you what Chloe or whoever on YouTube did on Minecraft, and before you know it, you’ve glazed over like a donut and fear you may never find anything interesting again. Terrifying. Let us show you how not to bore your audience into a coma.

How to Sit Down and Write the Damn Blog Already

How to Sit Down and Write the Damn Blog Already

A Storyteller

In theory, blogging is easy. You just write content that reflects your brand that satisfies your audience’s needs as said needs pertain to your brand. Easy-peasy-bloggy-squeezy. The problem comes when—because it’s “easy”—you don’t write or you don’t write on a schedule and then your posts are all over the place in terms of tone, timing, and focus…if, that is, you get around to writing them at all.