Is your business reaping the benefits of its marketing efforts? Developing a successful marketing strategy is no easy feat and it sometimes requires a great deal of trial and error to get it just right. There are so many different pieces of the puzzle when it comes to building a strategy that is right for your business. The absence or failure of just one piece to that puzzle can throw everything awry. Today we are going to talk about some marketing mistakes that your business may be unknowingly making and how those mistakes could be affecting your success.
Misinterpreting Your Audience
Knowing your audience is a huge piece of the marketing puzzle. Who are you trying to reach and what do they want from you? Your answers to these questions need to be spot on in order for your marketing efforts to be requited. If you focus your marketing efforts on the wrong audience or you misinterpret your audience’s needs, your business will have a hard time generating any leads.
Failure to Think Outside the Box
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When it comes to marketing, your business should always be looking for ways to improve and take your success to the next level. Just because your business is content in its efforts thus far, doesn’t mean that you shouldn’t be paying attention to the up and coming trends of the marketing world. Don’t be afraid to venture outside of the box and experiment with new and different avenues of marketing. Have you considered incorporating video into your marketing strategy?
Losing Your Brand Identity
While experimenting with different avenues of marketing is always encouraged, it is important to remain loyal to your brand’s identity. If you’re doing it right, your business should have a consistent voice and identity that is unique to your brand and allows your business to stand out from its competitors. When you spontaneously veer off of that course, it can cause your business to lose a certain level of credibility. Don’t let that stop you from experimenting with your marketing efforts – diligent planning is key when implementing new marketing strategies.
Publishing Irrelevant Content
Whether it be original or shared content, anything that you choose to publish and share with your audience should be relevant to their wants and needs. All content should be published with your audience in mind. If you start to spray out content that is irrelevant to your readers, you lose the likelihood that they will come back for more. Your goal is always to spark your readers’ interest, supply them with the answers to their questions and to become a source of information that they can trust.
Neglecting to Re-evaluate Your Marketing Strategy
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A well-oiled machine requires servicing on a regular basis, right? Well, your business is no different. It is important that your marketing team schedule regular meetings to evaluate your marketing plan and make any and all necessary adjustments. This would be a good time to discuss the possibility of incorporating new ideas into your strategy, talk about new marketing trends that are on the rise and note which marketing efforts have been the most and least effective since your last meeting.
Not Measuring Your Success
So, how do you know which efforts have been the most and least effective? If you don’t know the answer then there is your first marketing mistake. Your business should be using tools for measuring the success (or lack thereof) of your marketing efforts. The results of these types of analytics are what you build your entire marketing strategy around. Google Analytics is a great place to start and is free to use. You will be amazed at the difference that incorporating analytics into your marketing strategy will have on your business’s success.
Not Putting a Face Behind Your Brand
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Your audience wants to see the faces behind your business’s brand – the human side of your brand, if you will. This is what makes your business relatable and memorable to its audience. So, draw back the curtains and give your audience a peak into the people that work hard to make your business a success. Tell the story of your brand and the lives that live behind it. This is where the magic happens.
Are you looking to shake things up with your marketing strategy? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to info@storytelleragency.com. We can update you on the latest trends of the marketing world and help your business incorporate some new ideas into your marketing plan.