An important part of a successful business is connecting with your audience. One way to connect is to share your business story with your audience. Just like any good Marvel superhero, you, too, have a fascinating origin and evolution story. Like a superhero, you’ve made mistakes and have grown from those mistakes. Meanwhile, you go above and beyond to help others with your business. These are the stories that compel audiences to fall in love with superheroes, and these are the stories that will make your audience want to join your team.