All tagged social media
November is Child Safety Protection Month, which is a great excuse to discuss keeping kids safe online. Although social media sites, such as Facebook, Instagram and Snapchat, are a great way to stay connected, these platforms also come with dangers and negative consequences.
If your Instagram engagement is at an all-time low, you are not alone. A study claims that engagement across Instagram is down and has been sharply declining since May 2019. When using Instagram to promote your business, it’s important that your posts are reaching your ideal audience, so read on for a few helpful strategies to combat Instagram’s new algorithm and make sure your posts are seen.
If you ask Google what holidays are coming up, you’ll find there are those you expect…and then there are those that you don’t expect. There’s literally something (and maybe two or three somethings) to celebrate every day of the year. Your business should not only embrace the usual suspects but also those special days that speak to your business’s mission.
With new algorithm changes, it’s inevitable that brands now need to use Facebook and Instagram ads to get audience attention. Without ads, your page won’t be shown, so now’s the time to learn about Facebook and Instagram ads.
Crickets chirping—the sound you hear when someone tells you they’re cutting their content marketing budget. "So, how do you plan to attract new customers?” More crickets. Awkward. Maybe we shouldn’t be having this conversation in a field, but we do need to talk about how your business needs marketing and what you should budget for (regardless of its size). It takes change ($$) to make change. What else has been buzzing this week? Dig into the Friday Fix and catch up on the content marketing hot topics list.
Digital communication has made connecting with others easier than ever, but with these new means of communication comes some obstacles for brands. Now that everyone has a voice and multiple platforms to share their opinions, companies need to be cognizant and responsive to customers’ issues. If an online complaint is not taken care of immediately, it has the potential to permanently damage a business’ reputation. Here are a few tips on how to successfully correspond online to ensure that digital communication helps, rather than hurts, your brand.
What is Content Marketing? This Simply Content Marketing article breaks down the whys of this valuable online marketing strategy.
