All tagged storyteller agency

A Grammar Guide for Gen Z

Gen Z, AKA the folks born between 1997 to 2012 (and up to 2015 because as we’ll learn from their grammatical predilections, members of Gen Z don’t do full stops) have followed the Millennial lead in reinventing accepted grammatical norms, which is fine…grammar is the system and structure of a language; it’s not stagnant—it’s living. It makes sense that with the technological revolution that there’d be substantial grammatical shifts. This grammar guide for Gen Z is designed to explain some of the most important modifications.

10 Tips for Business Video Marketing

Year after year, video is the most effective way to connect with consumers online. The numbers don’t lie. As these stats show, video develops a deeper connection with your audience, attracts new customers, increases brand awareness and drives sales. If you want to implement business video marketing for your company, these 10 tips will help you create and share successful content.

A Brief History of Storytelling

Storytelling has been around for thousands of years. Humans tell stories as a means of entertainment, communication and passing down information from generation to generation. It’s in our nature to tell stories, but the way we tell them has changed due to advances in technology. As Jonathan Gottschall said, “The way we experience story will evolve, but as storytelling animals, we will no more give it up than start walking on all fours.” From rocks to computers, here is a brief history of storytelling and storyteller marketing.

Why Getting Vulnerable in Stories Works

There are so many great kinds of stories to tell in your content that will help you reach your audience and solve their problems. How-to guides, top ten lists, and even quotes to live by are very helpful; however, they don’t always reach your audience’s emotional core, which is important. You want to forge an emotional connection with your audience (a positive one, that is), and one way to do that is by telling stories in which you show your vulnerable side. 

6+ Marketing Podcasts to Listen to Right Now

There are literally hundreds of marketing podcasts that are out there. These podcasts focus on marketing precepts related to growing your brand, to storytelling, to using social media, and more. Whether you’re a marketer or a brand who wants to grow your business, these podcasts will ensure you stay up-to-date on resources and methods for reaching your audience.

The Storyteller Agency’s Guide to the Destin Charity Wine Auction

Since its inception in 2005, the Destin Charity Wine Auction Foundation (DCWAF) has donated over $15 million to Northwest Florida charities and has impacted the lives of over 90,000 children and young people through interaction with South Walton charities. A fabulous event characterized by a fast-paced auction, world-class wines, and unique experiences, the Destin Charity Wine Auction is not to be missed.

How to Be a Good Marketing Client

Marketing, advertising and public relations are necessary to a business’s success, and smart business owners know that these aspects are often best left to the pros.  The smartest business owners also know this: a successful marketing strategy is a two-way street. When you hire professionals to handle your marketing, you expect a few things from us, including timeliness, creativity, honesty and return on your investment. But for a marketing company to take your brand to its maximum potential, we need a few things from you as well. Things are about to get real in here, so brace yourself. It’s for your own good. Here’s how to be a good marketing client:

Client Spotlight: McKendrick’s Steakhouse

A true steakhouse hearkens to a seemingly bygone era of glamour, charm, swank, and swagger. McKendrick’s Steakhouse in Atlanta is such a steakhouse, the kind of place where Ingrid Bergman would walk in just to rock Humphrey Bogart’s world. “Play it again, Sam” indeed. McKendrick’s Steakhouse was established in 1995 and has consistently been one of the best steakhouses in the country owing largely to its high standards for quality and consistency, its generosity, and its genuine spirit.

Business Blogging 101: Why Your Blog Isn’t Really Working

Blogs increase the size of your loyal audience, which translates into sales of good or services; however, if you’ve been blogging for a year (the amount of time it takes to see the impact of your blogging efforts) and nothing has happened, then it’s possible you skipped some important lessons in Blogging:101 that make a real difference in your blog’s effectiveness. Here are some great tips for taking your business blog to the next level in success.

What You Should Include in Your 2017 Marketing Plan

It is hard to believe 2016 is almost over, but 2017 will be here before we know it. If they haven’t already, companies need to begin preparing their marketing plan for the next year. Instead of including the same tactics and media used in the past, we’ve compiled a list of a few things that should be included in a company’s plan that may not have been necessary before now. Here are a few facets of marketing that should be in every business’ 2017 marketing plan.