All tagged storytelling for business

Why Getting Vulnerable in Stories Works

There are so many great kinds of stories to tell in your content that will help you reach your audience and solve their problems. How-to guides, top ten lists, and even quotes to live by are very helpful; however, they don’t always reach your audience’s emotional core, which is important. You want to forge an emotional connection with your audience (a positive one, that is), and one way to do that is by telling stories in which you show your vulnerable side. 

How to Make a Boring Topic Exciting

It’s inevitable that we sometimes have to write about subjects that are as exciting as watching paint dry (or that we have to write about watching paint dry because we’re writing a how-to on DIY home improvement). Regardless, it’s possible to take any topic and make it exciting…no matter how slow to dry.

The Friday Fix: June 30, 2017

What better way to kick off the weekend before Independence Day than by freeing your mind with the Friday Fix? Today’s content marketing rundown is a good one with lots of insight on digital marketing, social media marketing, and genius storytelling tips. TGIF, and Happy (early) 4th of July, everybody! (waves flag)

The Friday Fix - November 11, 2016

Does the election have you completely worn out and ready for the weekend? Us too. We’ve compiled the latest content marketing and storytelling news for you on this week’s Friday Fix so you can be up to date without having to do any work. I mean, that's what Friday is for, right?