Despite the fact that blogs are still numero uno in terms of a brand’s content strategy, blogs sometimes get a rep for being boring. The reason is that there is a glut of genuinely boring blogs out there that use cheap tactics to scream for attention and then, when you finally look their way, there’s zero substance. It’s like when your kid interrupts your kundalini meditation to tell you what Chloe or whoever on YouTube did on Minecraft, and before you know it, you’ve glazed over like a donut and fear you may never find anything interesting again. Terrifying. Let us show you how not to bore your audience into a coma.